Welcome to Because of Alice.

We believe in creating timeless, classic, wearable designs, with a focus on balancing quality and affordability with the modern woman in mind. Investing in key pieces that stand the test of time is the key to building a wardrobe that you’ll love for many years to come.

Our collections are carefully crafted with this ethos in mind, offering versatile and classic designs that seamlessly blend into your wardrobe. From elegant eveningwear to the perfect white tee, our pieces are made to last and elevate your style no matter the occasion.

We’re not just a brand, we’re a lifestyle choice for women who appreciate the art of simplicity and the elegance of classic design. Join us on our mission to empower women to create a lasting wardrobe that reflects their personal style and celebrates their individuality. Apply for one of our open positions and help us bring our timeless vision to life.

We are always on the lookout for talented individuals who share our passion for style, innovation, and exceptional customer service. Whether you’re a seasoned fashion professional or an aspiring talent, we invite you to explore our career opportunities and join our team of dedicated experts.

As a member of our team, you will be part of a dynamic and inspiring work environment, where creativity and collaboration are encouraged, and excellence is rewarded. We offer competitive salaries, professional development opportunities, and a chance to be a part of one of the fastest growing fashion brands in the UK.

At BOA, we believe that fashion is not just about what you wear, but also about how you feel. If you’re a motivated and dedicated individual with a love for fashion, we invite you to apply for one of our open positions today and embark on a rewarding career with us.


Built on ambition, we only strive to be the very best. This means we want people who are equally ambitious, know when to take risks and consider themselves the best in their field

As a brand, we pride ourselves on diversity and inclusion. That means all opportunities are equal opportunities. We value skills, we
value individuality and above all, we value passion. Therefore, we will not tolerate discrimination of any sort.

The opportunities right now are limitless. We are looking to hire: genuine people who demonstrate authenticity and a unique way of thinking.

As we grow, you'll grow too.

Discretionary yearly bonus

25 days holiday + Bank Holidays + your birthday off

WFH Fridays

35 working hours per week with 1 hour lunch break

50% staff discount across AYBL Group

Social events

Pension scheme

Free onsite parking

Free gym membership

£100 gift card upon joining

Employee Wellbeing Support

Our Openings